This week on Excelsior Journeys: The Road to Creativity, host & producer George Sirois sits down with Zack Zeller, a marketing mastermind who has gained the trust of several different 7-8 figure authors. For nearly ten years, he has pushed forward his strategy of making your publicity materials just as creative as the work you're promoting, and he is on a mission to reach as many different authors, filmmakers, speakers, etc. as possible.